How To Succeed With Twitter

By, Tony Guidry (www.aScratchyThroat.com)

twitter iconMarch 2013

Twitter is an essential tool in your social media strategy. With 250 million unique users monthly, and over 500 million registered users, this is a platform where you definitely need to establish your presence. Today our focus is on the best ways to use twitter to reach people who share your profession or area of interest. In other words, we’ll be focusing on how you can use twitter to interact with people in the music industry, in order to learn from the professionals.

I chose to start by sharing with you ways to interact with ‘decision-makers’ and people who influence the music industry because for most aspiring artists there is a NEED to be educated about the business of music.

You may want to start by following the CEO’s of major record labels & their subsidiaries. You may think that if they hear your music they’ll sign you. Well the music industry doesn’t work that way. (But that’s another article for another time & place). As an aspiring artist, the people who influence and choose what goes on in the music industry – the people that are REALLY important to you – aren’t the CEO’s. You’re going to want to follow the DJ’s and club promoters and venues in your area, and the legitimate publicists, managers, etc who offer the guidance you may need.

You’ll also have to determine if these people actually use twitter regularly or not. LA Reid (@LA_Reid), CEO of Epic Records mostly tweets quotes and doesn’t really interact with other people much on twitter (he doesn’t need to). While a person like Wendy Day  (@RapCoalition), who helps build independent labels and artists’ careers, is on twitter throughout the day, everyday. Wendy interacts with her followers and gives them insight and instruction on how to reach their goals in the music industry. But, if you send her something that looks like this:

twitter spoof

I GUARANTEE that she won’t answer you. This is called ‘spamming your link’ and it is TOTALLY ineffective. Only amateurs consider this marketing or promoting. Spamming your link only gets you blocked, muted or unfollowed.

None of the “quick” fixes work. Buying followers doesn’t work. All the social media platforms give you “instant access to millions” – but establishing yourself on twitter requires you to dedicate some time and effort to what you say, how you say it, who you interact with and when you speak (tweet).

WHAT TO SAY

Say nothing at first. At first you LISTEN. The key to growing your base on twitter is to connect with the the people who have similar interests. You can only find these people by listening, watching, and paying attention to what others are saying FIRST. Engage with these people based on the things you have in common. Talib Kweli (@TalibKweli) recently followed me because of our shared interest in the plight of Leonard Peltier.

When you do start tweeting, say what YOU think and how YOU feel. Once you’ve started using twitter regularly, you should easily learn twitter etiquette and find other  people with similar interests. If you’re an aspiring rapper and you befriend other aspiring rappers and follow each other, you’ll have a million followers in no time!!!

Tweet about your interests and your day to day activities. Twitter is a place where communication (back AND forth) is REQUIRED. If you constantly tweet your video link or ReverbNation URL, it’ll be extra hard to have meaningful interaction with others. Who likes talking to someone that’s always self-centered and talking about themselves? NOBODY.

So, you want to mention the things that actually interest you as a person. It’s as simple as being yourself in your tweets and sharing who you are as a person and artist. Follow the people who interest you and some of them will follow you back. Read the tweets of the people you find interesting, and comment accordingly. As long as you’re consistent, you’ll see the number of your followers begin to build. Even more importantly, you’ll meet people with similar interests and goals from different cities, states & countries – and maybe you can network with them to further BOTH of your goals.

Don’t get caught up on the total number of your followers. Follow the people you can learn from and interact with them. If you follow someone who is well respected in the music industry like @RapCoalition, you’ll see that she tweets a lot of good info on the music business and other issues , don’t tweet AT her about your new single or video. Listen first, read her tweets, learn about her and what she does…then when she tweets about something of interest to you, engage her in a conversation on that topic.

The more you use twitter as a tool to converse with others, the more you’ll learn and improve your ability to really network with people. Your mastery of this ability will place you in a position to meet new people who can really help you move forward with your goals in the music industry.

Social Media is only one piece of the pie in promoting your music. You’ve got to tie in street promotions, performances, press, promotional touring, etc with internet marketing in order to maximize the potential of your music. A Scratchy Throat ensures that you have a powerful & professional online presence.

Tony Guidry is Senior Marketing Manager for A Scratchy Throat. A Scratchy Throat – the brainchild of industry mainstay Wendy Day – provides professional social media marketing specifically designed for today’s aspiring artists.

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The Brand YOU: Your Bio

by: Brian Kush, reposted from: http://ow.ly/hBbbU

Personal branding is about promoting what makes you unique and what allows you to stand out from the crowd. A major piece of branding is creating your professional “bio” or biography. That bio is, after all, a specific place to capture your “story” …. so it is personal.

For many CPAs, your bio is likely already on the web and accessible by anyone and anywhere. Since it is so accessible, it presents a nice branding opportunity – to spread your message about the value you provide and the opportunities you want to attract.

When reviewing your bio, consider three Cs of personal branding – Compelling, Consistent and Clear:

Make your bio COMPELLING and answer the following questions:

WHOM do you specifically help? What kinds of people? What types of businesses?
WHAT challenges do you help them solve?
HOW do you help them? What is it you uniquely “bring to the table” to help them solve their challenges?
WHAT do your specific skills allow them to do? What is the benefit to them? Do you save them time, money orpain, or bring them joy or success?
HOW have you acquired these skills? Why are you credible? This is the his“story” part of your bio where you can provide your experience and relevant accomplishments.

Make your bio CONSISTENT.
If someone visits your organization’s website and reads your bio and then finds you on a social network with a profile that describes a completely different person, you have created brand confusion!

Tip: create one master biography and use it to create your shorter bio and all your profiles instead of doing it the other way around. Google yourself and compare your profiles and bios. Do they send an overall consistent message about what you want to be known for and what distinguishes you from everyone else?

Make your bio CLEAR.
Harry Beckwith, the author of You Inc., The Art of Selling Yourself, says, “What convinces people that you excel? Your clearest evidence is just that: clearness.” Be direct. Get to the point. If you cannot articulate your expertise in a concise and clear manner, then how can you be an expert in your field? Attention spans are dwindling. Even your “long bio” should not be much more than half a page.

Additional Tips

Keep it fresh: update your bio as often as it needs to be so that your message is current. A stale bio sends a message about your brand.

Consider a call to action: decide what you want the readers of your bio to do. Is it just to view you as credible or would you like them to take action? If you want them to follow you, such as via a blog or Twitter, ensure that information is in your bio.

Test it for authenticity: what is the most important thing about any item you use to promote your brand? It needs to be authentic. You need to feel it. You need to own it. Read your draft bio out loud to an audience. If it comes from your heart, if it is truly “on-brand,” then your audience will know that when you read it. And you will know it too.

Brian Kush, CPA, CLC, President, Moxie Partners. Brian is an ICF certified coach, and specializes in leadership, executive presence, and personal branding coaching. He works with executives, entrepreneurs, and aspiring professionals in a personal coaching relationship to challenge them to show up as the biggest version of who they already are, and get the new results THEY want.